V-Markt is a brand name of the company Georg Jos. Kaes GmbH based in Mauerstetten. Depending on the size of the store, V-Markt offers up to 45,000 food items. In addition to different price segments - from low-price entry-level to brand-name products - the full-range retailer focuses on organic and sustainable produce as well as regional items. The medium-sized retail company Georg Jos. Kaes was founded in Kaufbeuren in 1865 and is represented by the V-Markt, V-Baumarkt, Christl's Modemärkte and C&C brands at almost 50 locations in southern Bavaria.